Baseball Developing A Youth Baseball Program Essay

Vital Baseball: Developing a Youth Baseball Program Can a youth baseball program really be considered a business? Just because the Vital Baseball organization does not turn a profit can the managing partners really market the brand to one day fully fund their future endeavors? To find these things out a SWOT and market analysis has been conducted on the organization and the brand as a whole to see what the future viability can actually be. A SWOT analysis is a determination of an organizations strengths, weaknesses, opportunities and threats. The SWOT analysis was conducted but other things were evaluated as well. Strategic planning in any organization is key to the future viability of the brand and the strategic future planning of the Vital Baseball organization was assessed. The course of the organization has been plotted to see where they will be in the next three years. Again a youth baseball organization may not be a for profit organization but to be viable for many years the organization must be managed smartly and in a m anner that supports the goals of the entire organization. Vital Baseball History The Vital Baseball organization was founded in early 2015 in the northern part of the state of Utah. The strategic plan of the founding managers was to build an organization that supports youth baseball at every age level. â€Å"First and foremost, strategic planning is a process† (Abraham, 2012, p. 1.7). This process is not to be taken lightly and the VitalShow MoreRelatedLife Lessons From Little League1741 Words   |  7 Pagesautobiography Life Lessons from Little League, Vincent Fortanasce says â€Å"Winning is never final, and losing is never fatal.† At the end of a game, one team will win and the other will lose. Failure to accept this concept has become detrimental to American youth sports organizations. Our society has become infatuated with winning, and all of the additional perks associated with it. What is considered the â€Å"best† for children as young as five years old has grown to an unrealistic extent. Parents want their childrenRead MoreAre Sports Programs For Children And Teenagers Too Intense?1539 Words   |  7 PagesAre sports programs for children and teenagers too intense? Youth sports are being questioned by the public as being too intense. One of the reasons for this is that sport specialization is up to a record high 25 percent(Sirs). This means that one in every four people are only playing one sport which can lead to injuries and psychological issues. Another issue is injuries in youth sports. Most specifically football is being researched intensely for head injuries that can hurt the children forRead MoreThe Little League Of The Baseball Cap1599 Words   |  7 PagesFrom a young age, girls and boys are separated in all walks of life; none is truer than in sports, especially baseball. In 1939 Little League Baseball was founded for anyone between the ages of 5 and 18; leading with their motto Courage, Character, and Loyalty. This idea of courage was especially true in the year 1950, when Kathryn Johnston tucker her hair under her baseball cap, took on the nickname â€Å"Tubby† and posed as a boy for her local teams tryouts. It was not u ntil after she made the teamRead MoreThe Benefits of Youth Sport Essay2219 Words   |  9 Pages If children are already active at a young age, why not encourage them to continue by enrolling them in an organized youth sport program? Young people will gain many positive experiences by participating in organized physical activities, but none as important and influential as the social skills, physical skills, and mental skills developed and nurtured during their time in youth sport. As a result, the young participants can continue to build upon and cultivate these skills which will ultimatelyRead MoreThe Impact Of Youth Sports On Early Specialization Vs. Diversification1234 Words   |  5 PagesThe Impact of Youth Sports: Early Specialization vs. Diversification Eight-year-old Myzel Miller looks like a football phenom as he runs down the field displaying speed and elusiveness that is far superior to his teammates. Unlike the hive mind of most of his peers, Myzel seems to have a greater understanding of the nuances of the sport as he makes cuts and finds holes instead of only running mindlessly with the football down the field. Myzel deftly receives a handoff to the inside from the quarterbackRead MoreEssay about Nfl Globalization Strategy2052 Words   |  9 PagesMLB international struck a TV deal with a Japanese advertising giant for $275 million over six years. MLB and the NBA have expanded not only in terms of viewership and TV rights, but in regard to foreign demand and interest to play the game. Baseball had been introduced to both Japan and Cuba well before the 1900s as a result of U.S. citizens spreading the game to locals. The NBA also had much of its work done already, as the game of basketball has roots in China since 1893. Supporters of theRead More The Globalization of Sports Essay2164 Words   |  9 Pagessport, the ease to play, the value of the English premier league as a league, and the country of origin for the modern game was invented in England. (Hill Vincent, 2006) The brand as organization also is marketable due to the traditional club youth program, the adding of household names, and the fast pace of play that was created to increase excitement among fans. (Hill Vincent, 2006) When Hill and Vincent examined the brand as person for Manchester United they determined that the club youthfulnessRead MoreUnder Armour -- Industry Analysis Essay999 Words   |  4 PagesUnder Armour now provides gear to the NFL, MLB, MLS, NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005, Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand, and was still looking for areas to branch into within the performance apparel industry and introduced a women’s and youth line. Technological – Founder, Kevin Plank found a niche, anRead MoreHcss Essay1674 Words   |  7 Pagesand ALS is much better than in the late 1960’s when CTE’s and ALS are a thing in the past. The sports world into stopping the progression and spreading of ALS in the youth and the professional sports is concussion protocols for professionals and a program called Heads-Up is for the youth sports. Heads-Up is their for when youth sports and high school sports for concussions. When a player gets knocked out or if they look a little wobbly, they get called in to check if they have a concussion. TheRead MorePlaying Through The Pain : Sports And Injury1468 Words   |  6 Pagestime away from sport, which may even prevent them from following their rehabilitation program effectively. Additionally, the return to sport itself yields a new set of adversities as athletes must navigate through personal fears and a desire to return to their pre-injury state along with team, family and coaching-related issues. (Jim Taylor, 1997) With the increasing participation and competitive level of youth sports, more adolescent and pediatric patients are being treated for a variety of injuries

Divine Intervention The American Revolution - 1265 Words

Divine interventions effect in the American Revolution Imagine if the American Patriots had not been followers of faith, their hard fought fight for independence would have been lost. The effect of God on the revolution was essential to the victory of the Americans. Divine intervention led the Continental Army through the hardships of Valley Forge in the terrible winter of 1777. Later in the revolution God would produce two major thunderstorms to weaken the British forces and give the Americans a victory at the Battle of Yorktown. After this the American Army would be quelled by washington himself with the overwatch of christ. God’s divine intervention allowed not only Washington but his soldiers to be protected and guided through the most†¦show more content†¦In the end of the winter Washington was in fact rewarded just like God had promised him, and in this case he was rewarded with a newly trained army. Without God s influence on Washington s character the army could very well have dissolved during the distraught win ter without his leadership. God was the motivation of Washington and his army at Valley Forge but the next thing he would produce to help solidify the American Revolution were the miraculous thunderstorms before the Battle of Yorktown. The two thunderstorms during the Battle of Yorktown were almost of coincidence, but, these thunderstorms were essential to the victory over the British. Divine intervention would prove what produced the thunderstorms that prohibited the British from fleeing Yorktown, and having the necessary naval reinforcements.â€Å"General Cornwallis planned an escape maneuver on the night of October 17th. The British forces would start to evacuate in small boats off of Gloucester Point, but a furious thunderstorm would strike and sweep the boats downstream stopping their retreat (Moran, Donald).† The British being forced to stay in Yorktown would make them vulnerable for an attack by the Americans. God intended to prevent the British from fleeing that day in order to help the America ns corner them and ensure their defeat. These storms were critical to winning the Battle of Yorktown and were something much moreShow MoreRelatedFrench Revolution: the Solution to Class Inequality1141 Words   |  5 PagesThe French Revolution was one of the most important events that occurred in the history of France. The revolution crumpled the Old Regime and completely transformed the social and political system of France. The people of France sought to establish a more egalitarian society through their newly created Republic. When Enlightenment thinkers such as John Locke, Jean-Jacques Rousseau and Baron de Montesquieu introduced individual liberty, natural rights and equality the ideas of revolution emerged. AsRead MoreEssay on The Great War1475 Words   |  6 Pageswestern front and the invention of the tank - technology that Germany had not engaged in until that point. In 1917, the Germany Navy began to sink American ships that were carrying munitions and other supplies f or the Allied forces, instigating American involvement. Meanwhile, on the Eastern Front the Germans induced a revolution in Russia, the Bolshevik Revolution in early November 1917. Lenin, who became the new leader of Russia, decided to ensue talks of a peace treaty with Germany. This was done toRead MoreThe French Revolution And The Enlightenment1708 Words   |  7 Pagesembracing the notion of humanity to improve human change. The French revolution was directly in motivation by Enlightenment ideals which marked a peak of its influence and a beginning of its fall. The Enlightenment s imperative of the seventeenth-century forerunners incorporated the Englishmen Francis Bacon and Thomas Hobbes, the Frenchman Renee Descartes and the important characteristic logicians of the Scientific Revolution, including Galileo, Kepler, and Leibniz. The civilization called for changesRead MoreThe Enlightenment Impact On Western Society973 Words   |  4 Pagesthe state of nature and within a civil society as well as the role of the government in a society. In a time where monarchies were the most prevalent form of government, the idea of a ruler receiving their power from the people rather than divine intervention significantly challenged traditional authority. Where many saw the government as a force that was to dictate the population, Locke suggests that the true purpose of a government is simply to protect the natural rights of the individual. He claimsRead MoreThe United States As A Christian Nation1277 Words   |  6 Pages 50-75% of Americans in the 18th century were Calvinists as well, while Founders Thomas Paine and Ethan Allan actually were Deists. However, it’s understandable that the Founders were considered Deists due to Deism’s prevalence among the intellectual elite during the Enlightenment. Deism, which emerged in 17th century Europe during the Scientific Revolution, partially developed from the the period’s emphasis on reason and skept icism. Instead of miracles or supernatural intervention pointing toRead MoreClassical Liberalism Vs. Modern Liberalism Essay1534 Words   |  7 Pagessuch as freedom of speech, press, assembly, and voting. Most of the sovereign nations at that time had little or minimal rights for the common people of the state. The people who were part of the ruling class or bloodline believed that they had the â€Å"divine right† to rule. (PP Classical Liberalism) This meant that these positions and wealth would stay in the same family for generations. The wealth of the nation would never be experienced by people who were unfortunate enough to be born of common bloodRead MoreAge of Enlightenment: Revolutionary Viewpoints Spreading Essay830 Words   |  4 Pagestheir new age thinking. Through the teachings of the Bible, religion has attempted to appease people’s natural curiosities. Throughout history, the Church has explained tragedies such as the plague and miracles such as rain and harvests as divine intervention. When philosophes of the Eighteenth Century began observing natural phenomena themselves and questioning long accepted ideas, the Church began to worry. A country built around religion cannot survive if its subjects lose their faith. Prior toRead MoreThe Age Of Enlightenment And The Scientific Revolution1675 Words   |  7 PagesOver the years, the society and the world evolved giving rise to the establishment of new social norms and scientific advances. Although the industrial revolution and the scientific revolution represented a giant leap forward in human development, the Age of Enlightenment delivered the greatest influence for the future American society and planted the way for cultural and humanistic enrichment. The Age of the Enlightenment raised new concepts in education, democracy, and human freedom. The new humanisticRead MoreThe Political Opposition Of Executions1618 Words   |  7 Pagesthe threat, never realized, of sparking a wid er opposition movement. The December decree, however, implied no increased tolerance for the political opposition. The Tudeh had secured itself a measure of freedom during the first three years of the Revolution by declaring loyalty to Khomeini and supporting the clerics against liberal and left-wing opposition groups. But the government showed less tolerance for the party after the impeachment of Bani Sadr and the repression of left-wing guerrilla organizationsRead MoreEssay on The Enlightenment1351 Words   |  6 PagesThe Enlightenment Throughout Europe and the new American colonies in the 18th century there was a great movement in thought. This trend that preceded the French Revolution is known as the Enlightenment. Revolutionary writers and thinkers thought that the past held only darkness and ignorance, they began to question everything. Enlightened thought entered, or intruded, into all aspects of life in the 1700s. Governments were drastically reformed, art and literature changed in scope, religion

5th Grade Lesson Plan Adding and Multiplying Decimals

Using holiday advertisements, students will practice addition and multiplication with decimals. Lesson Preparation The lesson will span the duration of two class periods, about 45 minutes each. Materials: Advertisements from the local paper, or if you prefer a technology focus, a list of websites for common department storesCentimeter graph paper Key Vocabulary: add, multiply, decimal place, hundredths, tenths, dimes, pennies Objectives: In this lesson, students will add and multiply with decimals to the hundredths place. Standards Met: 5.OA.7: Add, subtract, multiply, and divide decimals to hundredths, using concrete models or drawings and strategies based on place value, properties of operations, and/or the relationship between addition and subtraction; relate the strategy to a written method and explain the reasoning used. Before Starting Consider whether or not a lesson like this is appropriate for your class, given the holidays they celebrate and the socioeconomic status of your students. While fantasy spending can be fun, it can also be upsetting for students who may not receive gifts or who struggle with poverty. If you have decided that your class will have fun with this project, give them five minutes to brainstorm the following list: Three things I want to receiveTwo things I want to giveOne thing I would like to eat Adding and Multiplying Decimals: Step-by-Step Procedure Ask students to share their lists. Ask them to estimate the costs involved in purchasing all of the things they want to give and receive. How could they figure out more information about the costs of these products?Tell students that today’s learning target involves fantasy shopping. We will begin with $300 in make-believe money and then calculate all that we could purchase  with that amount of money.Review decimals and their names using a place value activity if your students haven’t discussed decimals for awhile.Pass out advertisements to small groups, and have them look through the pages and discuss some of their favorite things. Give them about 5-10 minutes just to peruse the ads.In small groups, ask students to make individual lists of their favorite items. They should write the prices next to any item they choose.Begin modeling the addition of these prices. Use graph paper in order to keep the decimal points lined up correctly. Once students have had enough prac tice with this, they’ll be able to use regular lined paper. Add two of their favorite objects together. If they still have enough fantasy money to spend, allow them to add another item to their list. Continue until they have reached their limit, and then have them assist other students in their group.Ask for a volunteer to tell about an object that they chose to purchase for a family member. What if they then needed more than one of these? What if they wanted to purchase five? What would be the easiest way for them to figure this out? Hopefully, students will recognize that multiplication is a much easier way of doing this than repeated addition.Model how to multiply their prices by a whole number. Remind students about their decimal places. (You can assure them that if they forget to put the decimal place in their answer, they will run out of money 100 times faster than they ordinarily would!)Give them their project for the rest of class and for homework, if necessary: Using the list of prices, create a family present package worth no more than $300, with several individual gifts, and one gift that they have to purchase for more than two people. Make sure they show their work so that you can see their examples of addition and multiplication.Let them work on their projects for another 20-30 minutes, or however long they are engaged with the project.Before leaving the class for the day, have students share their work so far and provide feedback as necessary. Concluding the Lesson   If your students arent done but you feel that they have enough understanding of the process to work on this at home, assign the remainder of the project for homework. As students are working, walk around the classroom and discuss their work with them. Take notes, work with small groups, and pull aside students who need help. Review their homework for any issues that need to be addressed.

The Idea Expression Dichotomy - 1744 Words

Uncertainty in the Implementation of the Idea-Expression Dichotomy It is common ground in copyright law that the idea-expression dichotomy has long been applied as a basic principle. It provided that copyright protection only fixed on the expression of the idea, but not on the idea as such. No copyright infringement will be found if no expression but idea or method or system is copied. While the idea-expression dichotomy had been repeatedly expressed in case-law, it is remained to be a vaguely defined concept. Criticism arise that the idea-expression dichotomy is not a meaningful tool to resolve copyright disputes. For judges need a clear guidance in deciding the infringement and so as authors do in order to avoid copyright†¦show more content†¦Allowing the idea taking ‘transformative use’ of work is on the purpose of enhancing freedom of information spreading and preventing idea monopoly, which would eventually benefit to the public domain. It is not an ‘all or nothing’ decision to implement the copyright i nfringement determination. In contrast, there are no clear guidance to be follow in judging, inter alia, the transformative use where it is difficult to draw a line between idea and expression. Instead, instinct is being used to assist the separation. Judges have to analyse the individual facts by using their own value and backgrounds to determine the infringement, which lead to an unstable environment for the running of the infringement determination function. The overall approach of the idea-expression dichotomy may be harder to be reached. For the variation of the judgement may give no confidence for authors to do the transformative use of copyright works. In the US, doctrine of merger and scà ¨nes à   faire are introduced as techniques to make the distinction. In accordance to the doctrine of merger, the copyright protection would not extent to such work expressing an idea that can only be expressed in one way, otherwise there would be a monopoly on the idea. It is concluded that the expression ‘merges’ with the idea under such circumstance andShow MoreRelatedThe Italian Clothing Company Diesel Released An Advertising Campaign1509 Words   |  7 Pagesthat, â€Å"ads sell more than products. They sell values, they sell images†¦ To a great extent they tell us who we are and who we should be,† (Killing Us Softly, 2012). This advertisement works to set up several dichotomies: smart/stupid, cowardice/bravery, and boring/interesting. These dichotomies work to categorize people into two distinct types, making it easier to dehumanize or â€Å"other† undesirable traits. Further, although it claims to chall enge femininity, the message that Diesel is sending makesRead MoreSchool Uniforms are a Terrible Idea984 Words   |  4 PagesRefutation essay- â€Å"school uniforms are a terrible idea† The essay school uniforms are a terrible idea states that. School uniforms fail to achieve the goals for which a school uniform was established suck as to save students money to, to prevent violence, and create a more organized school environment. The essay also states the uniforms restrict student’s freedom of expression. That school uniforms have led to more violence and that since no studies have yet proven that a uniform policy can solveRead MoreGender: Annotated Bibliography Essay1480 Words   |  6 Pagesstudies audiences and surveys. The book would be helpful, particularly the last three essays that discusses gender, public speaking, the question of politeness and impoliteness in public speaking. Mills’ analysis is not complete without including the idea of global notions of both women and men, to see whether women and men write and read in the same way globally. Therefore, an update would enrich the book’s discussion section. Although, Mills addresses th e class and race theme in language and publicRead MoreGender, Class And Urban Space : Public And Private Space1586 Words   |  7 Pagesperspectives about the possible interconnections between gender dichotomy ,urban public /private space or city/suburb dichotomies and how separable or intertwined they are with each other. She attempts to further provide evidence that ‘the ideal of separate spheres’ (Bondi, Pg.162.) continues to affect our lives .She states that gentrification and class is intertwined in this dynamic interaction between gender and space. Bondi identifies these ‘dichotomies’ as duos, be it city/suburb, public /private or male/Read MoreAnti Bullying Policies Of Association With Their Bullying Prevention And Intervention796 Words   |  4 PagesExamples from Reddit forum are used and is the best way of showing how it is easier to cathect in an online environment than self-expression offline. Yet, the discourse itself showcases how bullying m ay be a projected form of depression as an aggressive/depressive projection of self-loathing caused by heteronormative appeal. The idea is to separate the villainous dichotomy from bullying characteristics/action and reinforce the online possibilities of ameliorating both victim harm and bully intent.Read MoreFeminism Essay1633 Words   |  7 PagesHow can assumptions about gender and registers of gender difference, as well as nature/culture dichotomies, inform meaning and the production of geographical knowledge. Geographers use poststructuralist and feminist ideas in order to study human environment, society and geogrpahical space. Feminism and poststructuralism encourage us to question the set of assumptions and socially constructed meanings that give rise to knowledge claims. Poststructuralism is a popular critique that challenges ourRead MoreFresa y Chocolate and The Borderlands1467 Words   |  6 Pages84) The objective of this essay will be to interpret the contradictions of identity produced in the movie Fresa y Chocolate and The Borderlands. When personal identity, is stifled and shaped by nationalistic discourse. By examining the polarised dichotomies of self-identity, juxtaposed against the internalised and dominant hegemonic discourse of imposed National and cultural identity. The paper will endeavour to expose how, the holding and wielded of power creates conflict and revolt between ones individualRead MoreRichard II And Richard II Comparison843 Words   |  4 PagesGaunt’s true emotions towards Richard despite Gaunt’s former behaviors. The poetic devices stem deeper into the quotation from Gaunt and express a large dichotomy between the internal emotions of shame and the external pain of torment. Moreover, with this dichotomy of internal and external we are able to see the representation of Gaunt’s expression of his true self and how his aggression is pla ying out in more ways than one. With this textual evidence, it can be shown that Gaunt is revealing his trueRead MoreAnalysis Of The Prologue Of Ralph Ellison s Invisible Man1367 Words   |  6 Pageshallucination, the pilgrimage into the â€Å"underworld of sound†, shouldn’t be discredited as merely a drug-induced episode, but a reflection of himself, revealing of his hidden character, one that’s likewise ambivalent and confused (Ellison 8). The dichotomy between the protagonist’s public and hidden characters indicates that his previous narrative about himself is not just surreal, but unreal and not to be trusted completely. And perhaps the Invisible Man is not just, as he claims, invisible to theRead MoreGender Equality Within The Professional World Of The Air, Natalie Keener, By Anna Kendrick1199 Words   |  5 Pagesstrong professional drive and desire to find partnership, Keener rejects the notion that love and career are mutually exclusive. Robert B. Ray notes the following: â€Å"The dominant tradition of American cinema [has] consistently found ways to overcome dichotomies. Often, the movies’ reconciliatory pattern [have] concentrated on a single character magically embodying diametrically opposite traits . . . Such two-sided characters [seem] particularly designed to appeal to a collective American imagination steeped

Civil Rights †Naacp Free Essays

The iris case was not a success because the supreme court agreed with the board, but the second case In 1953, came to the agreement that segregation was wrong on the grounds that separating black students from others that are the same age and Intelligence as them because of their race, â€Å"generates a feeling of Inferiority†¦ That may affect their hearts and minds In a way unlikely ever to be undone,† (Chief Justice Earl Warren). This was a major success for the NAACP although Implementing the new ruling proved to be more difficult because the federal government did not force he state governments to apply them to their cities. This ruling did change some districts but most did not comply. We will write a custom essay sample on Civil Rights – Naacp or any similar topic only for you Order Now Many schools and school districts were closed because the cities would have rather close them than integrate. Also because of President Eisenhower lack of support, the ruling was never enforced therefore making the ruling pointless. Similar problems occurred with other rulings and acts such as the Civil Rights Act of 1957 which attempted to end voter discrimination, but ended up being a useless law because of the loopholes left by the federal overspent. The only few times where the NAACP changes of the law actually worked such as the case about the arrest of Rosa Parks for refusing to give up her bus seat, and that was only because of the non-violent movement that got the publics attention and more involvement in the issue. The other legal successes for the black community such as the Voting Rights Act of 1965 which made it so African Americans could vote without being taxed, given impossible tasks, or being intimidated by racists groups; this time not leaving loopholes. This act along with there beneficial acts such as the Civil Rights Act of 1964 and the Immigration and Nationality Act of 1965 were mostly due to the many marches, movements, and riots that demanded change and the assassination of JEFF which happened right after he publicly announced that he was for the rights of African Americans by trying to put through the Civil Rights Act of 1964. Because this was one of the last things that JEFF was remembered for, LB had to live up the citizen’s expectations for him to do the same as JEFF so that he would not have died In vain. In addition, the groups AIM and CLC participated in the Civil Rights Movements. In the event of Birmingham In 1963 lead by CLC was a major focus for the call rights activists. This event resulted In church bombings as the group CLC and other protesters marched for their rights and this movement later turned Into massive violence from the white society. As a continuation of Birmingham, James Bevel gave Dry. King the Idea to use children for marches arrested, and Jailed and more chaos prevailed. In (Source E) It displays a photograph from the event of the Birmingham Marches during the time period of 1963. It shows he violence and a African American male was being attacked by the local police with police dogs. This event was somewhat successful at the end because stores were desegregated and some other public places. In the event of the Meredith March in 1966, Its main purpose was to protest against racism and other civil rights activists, including Dry. King and his group AIM, CLC, along with SYNC continued this march to protest for their civil rights in 1966. The start of this march was from James Meredith attending the University of Mississippi and was rejected his acceptance from the allege because of his race which was African American and James Meredith filed a complaint to the Court systems and the court ruled that the University of Mississippi was managing a policy of segregation. In the duration of this Many race riots broke out in the result of this setting. There was not only violence against the African Americans but there was violence against the U. S Marshals who were helping the African Americans. Referring back to the James Meredith march â€Å"March against Fear† the African Americans faced violence as well as when they were registering to vote. In he March James Meredith was shot and the Civil Rights activists Dry. King and Carmichael decided to finish the march on Meredith behalf. Therefore, this event was somewhat successful because it allowed the U. S to pay attention to the African Americans although it was not particularly in the way that King and other civil rights activists wanted to. The civil rights organizations the CORE and SYNC both proved to be vitally important during the civil rights movement. They often times worked in conjunction in order to work toward racial equality. Their first major movement was he Sit Ins in 1960 where college students refused to leave diners until served. The next thing was the Freedom Rides in 1961 in which black students tried to ride across in order to test the laws banning racial segregation on international buses. This effort was a failure in that there was extreme violence against the riders. â€Å"The racist mob had attacked with iron bars, and even bombs. Passengers escaped right before the bus burst into flames and it wasn’t until policemen shot into the air that the mob dispersed† (Source A). After the Freedom Rides SYNC turned its attention to the Albany movement (1962) in which students tried to desegregate the entire public sector of the city. It failed because the police never got violent, and after CLC Joined they didn’t allow King to stay in Jail. Malcolm X an influential leader of black Muslims used these types of instances to Justify the idea that â€Å"There’s no such thing as a nonviolent revolution and that the revolution is based on concepts of property, independence, freedom, Justice and equality’ (Source D). In 1994 SYNC attempted a new movement called Freedom Summer in which northern white students attempted o get blacks to register to vote. The southern states viewed it as â€Å"a planned invasion in which Northern students are causing problems under the pretext of bringing Freedom† (Source B). The huge difference between the northern mentality of equality to all verses the southern mentality of white and better than blacks and stay out of our business led to a horrifically violent summer. The very next year SYNC went to Selma, Alabama in order to register voters, but the police had a violent response. During a speech at Howard Lyndon Johnson said â€Å"The words â€Å"Give me overcome discrimination I will sent to Congress a law designed to eliminate illegal barriers. (Source F). How to cite Civil Rights – Naacp, Papers

Service Failure and Service Recovery free essay sample

Assignment on SERVICE FAILURE AND SERVICE RECOVERY Few months back my experience with ICICI bank helped me identify with these concepts. Service failure can occur on multiple dimensions. A core service failure occurs when a customer is not able to avail the service one has paid for. A service encounter failure occurs when customer interaction with employees of a firm leave the customer feeling negative about the firm. I experienced the first type of service failure. In March 2010, while I was withdrawing money from my account, I discovered that my ICICI silver account had been blocked and expectedly hacked. A password was put on my account due to which I could not log in. (an authenticator barred me from my accessing my account and a random number was generated as a second password, which had to be entered after the first password. ) I tried contacting the customer care executive on telephone but that was impossible on Sunday evening 8pm. So I send an e-mail and got an automated response that they would get back to me on working day. My father had always been satisfied with the banking services of ICICI, so I also decided to avail the service of same service provider due to its proven standards and achieved results. * According to me, on the five dimensions of service quality, ICICI ranked high on assurance and empathy, however, they failed to deliver reliability and responsiveness, which resulted in the service failure. The severity of the service failure was high as incapability to secure my account and not responding to my call could have lead to a huge monetary loss to me. Analyzing the above service failure in the context of 7 Ps of services marketing, I found that there was problem on part of people, process and the offering. a. People: There was a failure on part of ICICI customer care department to entertain my call and address the issue. The personnel were not responsive in handling my situation of account hacking at the moment I reported about the same. b. Product: The offering of the bank to keep the a ccount secure and protected was not fulfilled. c. Process: There was a problem with the process as the awareness about the support channel was not there which barred the problem form getting solved quickly. * The gap model of service quality shows that there was a gap existing in the service provider which led to delay in service delivery. The Gap was the provider GAP-4 which is GAP 4 SERVICE DELIVERY| * Ineffective management of customer expectations Lack of adequate education for customer regarding the existence of various support channels EXTERNAL COMMUNICATIONS TO CUSTOMERS| Service Recovery: Monday morning ICICI responded by taking an immediate step to restore my account. I was asked to make a second request to get the authenticator (which is a second level password protection) to be removed from my account. The account was restored by Monday evening. Overall, ICICI did a great job, although they were not responsive, not as quickly as we would have been. I later learned that a different support channel would have served me quicker. They assured me that all my deposits and item will be returned within 36 hours (maximum expected time). To my surprise all account was credited within 4 hours. ICICI also gave time to educate me about how to contact them in the future in case of failure. They actually have a dedicated support channel for when a persons account is hacked. I was given complete information about the support channel for recovery of hacked account or any account related information has been set as a separate unit in ICICI. Overall, this was a successful service recovery, and I will probably be more loyal to ICICI, as the service failure was severe and the recovery exceeded my expectations. I will be an easy customer to serve, as now I am aware of the multiple support channels, and will use the appropriate one in the future. I told my parents regarding the service failure and also informed them about the multiple support channels provided by ICICI for service recovery. Now, they are also aware of the grievance addressal system. I still hold two accounts in ICICI and the services availed by me are quite satisfactory. I have renewed and converted my personal account into a fixed deposit account which provides me better interest and zero balance maintenance facility which is need by me as a student. This was suggested by an executive of ICICI. Also I had lost my debit card previous month which I was able to get easily as I knew whom to contact and how to get it. Q. How satisfied you were with the service provider prior to the above service failure. Rate on a scale of 1-7 1- Not satisfied; 7- Extremely satisfied 1| 2| 3| 4| 5| 6| 7| Not satisfied| | | Neutral | ICICI services | | Extremely satisfied| Q. Rate the perceived criticality of failure on a scale of 1-7 1 Not critical; 7 Extremely critical 1| 2| 3| 4| 5| 6| 7| Not critical| | | Neutral| | Service failure was modest | Extremely critical| Q. On a scale of 1-7 rate your satisfaction after the recovery   efforts made by the service provider. 1- Very poor; 7 – Excellent 1| 2| 3| 4| 5| 6| 7| Very poor| | | Neutral| | | Excellent service provided by ICICI after service recovery. | Thus, having mentioned the service failure and recovery of ICICI bank, my satisfaction after the service recovery increased. This has incident provided me knowledge about the support system and I am now a loyal customer of this service provider. The expectations from the service provider before the service failure were more towards the higher side due to the past experiences of my father and media. After the service failure and recovery done by ICICI was excellent. I was patient for the customer care executive to get back to me and they in spite of little delay they did, handled the situation really well. I have shared my experience to many people and also informed them regarding the multiple support systems they have for various account related problems which I was unaware of before this incident. Submitted by- PUJA PALLAVI 10BSPHH010573 SECTION- D

Marketing Strategies Of The Nestle Company †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategies Of The Nestle Company. Answer: Introduction: Nestle is the company that operates in food and drink industry. It is one of the leading companies in the industry that is headquartered at Vevey, Switzerland. In the year 2014, the company has been considered on rank no. 72 by the fortune global 500. It is the company that was formed in 1905 by the merger of two companies. It is the report that discusses about the marketing strategies of the company in different contexts. Marketing strategies in context of: Differentiation: Differentiation is the strategy that deals with targeting many customer segments. As far as Nestle is considered, it is the company that serves the market with many products and thus use differentiated strategy to target the market. For example, the products like maggi not only target the children but the new hot heads variation of Maggi target the adults as well to try the new and spicy taste of Maggi (Dadzie, Amponsah, Dadzie and Winston, 2017). There are lot of products that are being marketed by the company targeting many customer segments at a time. Commoditisation: It is the condition where homogenous products and services are being served by many companies and the only criteria that has been considered by the company is the price of the product. As far as Nestle is considered, nestle uses marketing strategies in such a way that it positioned itself as very unique. Nestle has shown its potential in standing out and thinking out of the box to fight such commoditisation (Morschett, Schramm-Klein and Zentes, 2015). The company has quietly built the nutritional science division. This is not the unrelated diversification of the business. The time when all the other food companies are facing commoditisation and targeting the market by enhancing the taste of their products, Nestle made the shit of the corporate strategy from the commoditised sector that is food to the high profit margin sector that is health. Competitive advantage: As the marketing competitive advantage of the company is considered, it has been analysed that the major competitive advantage of the company is its brand image and availability in the market (Appiah-Adu, 2016). The company has marketed all its products on almost all sorts of media.in addition to it the company is international in nature and thus availability of the products is very high. Brand image of the company and the range of products are considered as the competitive advantage of the company as it is one of the leading companies in terms of products range and positioning. Segmentation: Segmentation can be defined as the strategy that helps the company to divide the market in different segments or division according to the nature of the customers. Nestle is the company that segments/ its customers by using the following basis: Geographic: it is the strategy that helps the company to divide the market into segments according to the place they live in. the company caters the old market with different products and the hot weather places with different products. Demographic: nestle also segment its market with the difference in generations such as the products like cerelac, nido etc. are for children and kids, maggi and other products are for children etc (Moura, Branco and Camoesas, 2015). Occupation: it is also the criteria that have been used by nestle to divide its market into segments for example; the company serves the market with Nescafe classic products for the people who feel busy in their work. Psychographic: it is the type of segmentation that is based on the choice and lifestyle of the people. For example, KIT KAT is served to the people who like to eat sweet products and beliefs in eating tasty things while Nescafe 3 in 1 is for the people who do mot have time to eat. 4 ps of marketing: Product: Nestle is one of the leading company in the worlds in terms of serving the customers with range of brands. The company serves the market with around 80 brands and lot more products. The products categories mainly fall under the divides of food, ready to eat food, dairy products, chocolates and beverages. Pricing: as far as the pricing strategy of the company is covered, it has been analysed that the company use competitive pricing strategy this is baecuse he prices of the products are set as er the quality of the product and the price of the competitive products in the industry. Promotion: Advertising is the major weapon that the company use always to compete with the other brands, as the company is serving range of products to the customers; the company also focuses on marketing those products at the same time so that they can have better reach (Peck, Christopher, Clark and Payne, 2013). Advertising through all the sources and media is the strategy of the company to promote the products to a larger area. Place: as far as the place is concerned, it has been analysed that the company beliefs in selling the products to the market by retailers and distributors (Scrinis, 2016). There are various distributors that buy the products from the manufacturing site of the company and then distribute it to various retailers and the end consumer can buy the products from those retailers. A solution approach: It has been analysed from the study that the company is using great marketing approaches through advertising. A solution approach or the recommendation in terms of marketing for nestle is that it can make use of social media more. as more and more peel are now on social media so running the campaigns on social media sites will helps the company to cater the market with more efficiency and have larger reach (Sacks, et al, 2015). Sustainability: As the company is in manufacturing function thus most of the part is the supply chain of the company. Making strategies such as lean production and Just in Time approach will helps the company make optimum use of the resources and thus waste generation can also be reduced. This also helps the company to reduce its per unit cost and hence the customers can get the products in lower prices. This ultimately helps the company to be sustainable. As far as the current approaches are concerned, the company is using sustainable sourcing approach in which the company source it the raw material in sustainable manner. References: Appiah-Adu, K. and Amoako, G.K., 2016. The execution of marketing strategies in a developing economy: A case study of selected market leaders.African Journal of Economic and Management Studies,7(1), pp.9-29. Appiah-Adu, K., 2016. The execution of marketing strategies in a developing economy. Dadzie, K.Q., Amponsah, D.K., Dadzie, C.A. and Winston, E.M., 2017. How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework.Journal of Marketing Theory and Practice,25(3), pp.234-256. Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. International Marketing. InStrategic International Management(pp. 477-501). Springer Fachmedien Wiesbaden. Moura, A., Branco, M. and Camoesas, M., 2015, June. NESTL, A GLOBAL FIRM AND ITS CUSTOMER RELATIONSHIPS. InIMC 2015 International Management Conference 26th June 2015(p. 96). Peck, H., Christopher, M., Clark, M. and Payne, A., 2013.Relationship marketing. Taylor Francis. Sacks, G., Mialon, M., Vandevijvere, S., Trevena, H., Snowdon, W., Crino, M. and Swinburn, B., 2015. Comparison of food industry policies and commitments on marketing to children and product (re) formulation in Australia, New Zealand and Fiji.Critical Public Health,25(3), pp.299-319. Scrinis, G., 2016. Reformulation, fortification and functionalization: Big Food corporations nutritional engineering and marketing strategies.The Journal of Peasant Studies,43(1), pp.17-37.